PR Overview
November 29, 2007
A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government. In the government PR people are called press secretaries. They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
The successful PR person must be a good communicator-in print, in person and on the phone. They cultivate and maintain contacts with journalists, set up speaking engagements, write executive speeches and annual reports, respond to inquiries and speak directly to the press on behalf of their client. They must keep lines of communication open between the many groups affected by a company’s product and policies: consumers, shareholders, employees, and the managing body. Public relations people also write press releases and may be involved in producing sales or marketing material. A PR person must keep abreast of current events and be well versed in pop culture to understand what stories will get the publics’ attention. It takes a combination of analysis and creative problem solving to get your client in the public eye. The content of the work is constantly changing and unforeseen challenges arise every day.
Arts and Cultural Programs
November 23, 2007
Arts and cultural programs provide businesses, organizations and entire communities more than an improved quality of life. Arts programs can foster valuable economic benefit that can be measured through event admissions and increases in local sales and services, sales tax revenue, and hotel/motel bookings. Additionally, programs that involve the arts and culture provide additional benefits in terms of enhanced awareness and branding, elevated civic profile, stimulated community bonding, and educational outreach.
Embella, Inc., is a full service marketing firm that designs, manages, and deploys strategies to intentionally create measureable economic opportunities that positively impact communities, businesses and organizations.
The company’s services include arts marketing, advertising, public relations, strategic planning, branding and awareness campaigns, Website design, photography, search engine marketing, maintenance, and events coordination and management.
